grobstein 22 February 2016
Grids
Sometimes the best layouts on the web are those that go unnoticed. The more the viewer doesn't focus on the layout, the better the design. Many businesses have a lot of information to convey to their customers and viewers, which can be daunting if it's not laid out correctly. Organization is key to this concept. Using grids are a great way to organize the content on your site so that it is not overwhelming, yet conveys all the messages you need to. It helps to give the site a sense of order that makes viewers and customers feel more comfortable browsing.
Below is an example of grids in Gillian Flynn's website.
She uses hierarchy to put her most important message, her name, at the top. Below is her content separated into equi-distant boxes to create a grid. This spaces out her content, and breaks it up into sections, which allows the viewer to see it as less content to read.